- Improved search engine visibility: Schema markup provides search engines with additional information about the content on a page, making it easier for them to understand and categorize the content. This can result in improved visibility in search engine results pages (SERPs).
- Richer search engine results: When Schema markup is added to product pages, search engines can display rich snippets in search results, including product information such as price, availability, and reviews.
- Increased click-through rates: Rich snippets can increase click-through rates (CTR) by searching results more attractive and informative to users, which can lead to increased traffic to the website.
- Enhanced user experience: By providing additional information about a product, Schema markup can help users make more informed purchasing decisions, leading to a better user experience.
- Competitive advantage: Implementing Schema markup on product pages can provide a competitive advantage by making the website stand out in search engine results and providing users with more useful information.
Overall, using Schema JSON on website product pages can lead to improved search engine visibility, richer search engine results, increased click-through rates, enhanced user experience, and competitive advantage.