How to Connect Google Analytics with PrestaShop

Google Analytics 4 (GA4) helps you understand how visitors find and use your PrestaShop store. You can track visitors, traffic sources, product views, add-to-cart activity, purchases, revenue, and conversions.

PrestaShop has a Google Analytics module that supports GA4 integration. (PrestaShop Project)

1. Create a Google Analytics Account

Go to Google Analytics and sign in with your Google account.

Click Admin.
Create an Account if you don’t already have one.
Create a Property for your PrestaShop store.
Select Web as the data platform.
Enter your website URL.
Enter your website name.
Create the Web Data Stream.

Google creates a Measurement ID for the web stream. It normally starts with G-, such as G-XXXXXXXXXX. (Google for Developers)

2. Install the Google Analytics Module in PrestaShop

Go to:

Modules → Module Manager

Search for:

Google Analytics

Depending on your PrestaShop version, the module may appear as Google Analytics or ps_googleanalytics. PrestaShop documentation lists ps_googleanalytics as the Google Analytics module. (PrestaShop)

Click:

Install

If the module is already installed, open its configuration page.

3. Enter Your Google Analytics ID

Open the Google Analytics module configuration.

Enter your GA4 Measurement ID, for example:

G-XXXXXXXXXX

Make sure you enter the Measurement ID, not the Google Analytics account ID or Stream ID.

Save the configuration.

4. Enable Ecommerce Tracking

For an online store, Google Analytics should track more than simple page views.

Ideally, configure ecommerce events such as:

view_item
add_to_cart
begin_checkout
add_shipping_info
add_payment_info
purchase

Google’s GA4 documentation specifically supports ecommerce events and parameters such as product information, currency, value, and quantity. (Google for Developers)

This allows you to analyze:

Product → Add to Cart → Checkout → Purchase

rather than just seeing how many people visited your website.

5. Clear PrestaShop Cache

After configuring the module, clear the PrestaShop cache.

Go to:

Advanced Parameters → Performance

Then click:

Clear Cache

This is useful if the Analytics code doesn’t immediately appear on the storefront.

6. Test Google Analytics

Open your website in a new browser window.

Then open:

Google Analytics → Reports → Realtime

Visit several pages on your PrestaShop website.

You should see your visit appear in the Realtime report.

Google Analytics automatically collects page views when the Google tag is correctly installed. (Google for Developers)

7. Check Your Ecommerce Data

After customers begin using the store, check:

Reports → Monetization → Ecommerce purchases

You can analyze:

Product views
Add-to-cart events
Checkout activity
Purchases
Revenue
Product performance
Shopping behavior

For reliable ecommerce reporting, make sure your PrestaShop integration sends the appropriate GA4 ecommerce events and parameters. (Google for Developers)

Google Analytics + PrestaShop Setup Flow

Google Account
      ↓
Google Analytics 4 Property
      ↓
Web Data Stream
      ↓
Measurement ID (G-XXXXXXXXXX)
      ↓
PrestaShop Google Analytics Module
      ↓
PrestaShop Store
      ↓
Visitors + Ecommerce Data
      ↓
Google Analytics Reports

Important Tips

Don’t install Analytics twice

Avoid adding the GA4 tracking code manually to your theme if the PrestaShop Google Analytics module is already inserting it. Otherwise, you can create duplicate page views and ecommerce events.

Use Google Tag Manager when you need advanced tracking

If you want to track additional actions such as:

Button clicks
Form submissions
WhatsApp clicks
Phone clicks
Newsletter signups
Custom conversions
Google Ads conversions

Google Tag Manager can provide more flexibility than a basic Analytics installation.

Check consent/cookie settings

If your store uses a cookie-consent system, make sure your Analytics implementation respects the consent settings applicable to your visitors.

PrestaShop 9.2

PrestaShop 9.2 was released on September 30, 2026, so if you’re using the latest PrestaShop version, check module compatibility before installing or updating a third-party Analytics module. (PrestaShop Project)

Conclusion

Connecting Google Analytics 4 to PrestaShop allows you to monitor your store’s traffic and understand what visitors do before making a purchase. For an ecommerce store, the most useful setup is one that tracks both website traffic and ecommerce events, so you can measure the complete customer journey from product view to purchase.

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