How to Create Discounts and Coupons in PrestaShop
Offering discounts and coupons is an effective way to attract new customers, increase sales, and encourage repeat purchases in your PrestaShop store. Promotional offers help online businesses improve customer engagement, promote specific products, and increase average order value.
PrestaShop provides built-in discount features that allow store owners to create coupon codes, percentage discounts, fixed-amount discounts, and special promotional offers.
In this guide, we will explain how to create discounts and coupons in PrestaShop step by step.
1. Understand Discounts and Coupons in PrestaShop
PrestaShop offers different ways to provide discounts to customers.
Common discount types include:
Percentage Discount: Give customers a percentage off their purchase, such as 10% or 20%.
Fixed Amount Discount: Reduce the order total by a specific amount, such as ₹200.
Free Shipping: Offer free delivery on eligible orders.
Buy One Get One: Encourage customers to purchase more products through special promotions.
Product-Specific Discount: Apply discounts to selected products or categories.
These promotional offers can help increase conversions and improve customer loyalty.
2. Access the Cart Rules Section
To create a coupon or discount in PrestaShop, first access the Cart Rules section.
Follow these steps:
Log in to your PrestaShop Back Office.
Navigate to Catalog or Discounts, depending on your PrestaShop version.
Open the Discounts or Cart Rules section.
Click Add New Cart Rule.
Enter the details of your promotional offer.
The Cart Rules section allows you to configure discount conditions, coupon codes, validity periods, and usage restrictions.
3. Enter Coupon Information
After clicking Add New Cart Rule, configure the basic coupon information.
Enter the following details:
Name: Give your coupon a descriptive name.
Description: Explain the purpose of the discount.
Code: Enter a coupon code customers can use during checkout.
Highlight: Display the coupon as available for customers to use.
Partial Use: Allow customers to use the remaining discount value on a future order, where applicable.
Priority: Set the priority if multiple cart rules apply.
For example:
Coupon Name: Welcome Discount
Coupon Code: WELCOME10
Description: Get 10% off your first order.
Choose a memorable coupon code that customers can easily understand.
4. Set Discount Conditions
The Conditions tab allows you to control who can use your coupon and when it can be applied.
You can configure:
Validity Period: Set the start and expiration dates.
Minimum Amount: Require customers to spend a minimum amount.
Total Available: Limit the total number of coupon uses.
Customer Restrictions: Allow specific customers or customer groups.
Country Restrictions: Limit discounts to selected countries.
Product Restrictions: Apply discounts to selected products or categories.
For example, you can create a coupon that offers 10% off on orders above ₹2,000 and expires after 30 days.
5. Configure Discount Actions
The Actions tab determines what customers receive when they use the coupon.
Available options include:
Free shipping.
Percentage discount.
Fixed amount discount.
Free gift with purchase.
For example, configure the following promotional offer:
| Setting | Example |
|---|---|
| Coupon code | SAVE20 |
| Discount type | Percentage |
| Discount value | 20% |
| Minimum order | ₹1,500 |
| Free shipping | No |
| Validity | 30 days |
You can also choose whether the discount applies to the entire order or specific products.
6. Create Automatic Product Discounts
If you want to offer discounts without requiring customers to enter coupon codes, use Catalog Price Rules.
Steps:
Open your PrestaShop Back Office.
Navigate to Catalog → Discounts.
Select Catalog Price Rules.
Click Add New Catalog Price Rule.
Enter the discount name.
Select the customer group, currency, and country if required.
Choose the category, brand, or supplier.
Set the discount percentage or fixed amount.
Configure the validity period.
Click Save.
Catalog Price Rules automatically reduce product prices when the configured conditions are met.
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7. Test Your Coupon Code
Before promoting your discount, test it on your storefront.
Follow these steps:
Open your PrestaShop website.
Add an eligible product to the shopping cart.
Proceed to checkout.
Enter your coupon code.
Click Apply.
Verify that the discount is calculated correctly.
Check the final order total, including taxes and shipping.
Also test expired coupons, minimum order conditions, and customer restrictions.
8. Promote Discounts to Customers
Once your coupon is active, promote it through different marketing channels.
Some effective promotional methods include:
Display discount banners on your homepage.
Send promotional emails to customers.
Share coupon codes on social media.
Offer first-order discounts.
Create seasonal promotions.
Display special offers on product pages.
9. Best Practices for Managing Discounts
Follow these tips to manage promotions effectively:
Set clear coupon expiration dates.
Avoid offering excessive discounts that reduce profit margins.
Set minimum purchase requirements where appropriate.
Limit coupon usage to prevent misuse.
Create exclusive offers for returning customers.
Monitor coupon performance and sales.
Test discount combinations before launching promotions.
Benefits of Discounts and Coupons in PrestaShop
Attract new customers.
Increase average order value.
Encourage repeat purchases.
Clear old inventory.
Improve customer engagement.
Support seasonal marketing campaigns.
Increase overall store sales.
Conclusion
Creating discounts and coupons in PrestaShop is a simple and effective way to improve your eCommerce marketing strategy. With Cart Rules, you can create percentage discounts, fixed-amount offers, free shipping, and promotional coupon codes.
Catalog Price Rules also allow you to apply automatic discounts to selected products, categories, and brands.
By planning attractive promotions, setting clear conditions, and monitoring results, you can increase customer engagement and grow your PrestaShop business.
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Meta Title: How to Create Discounts and Coupons in PrestaShop
Meta Description: Learn how to create discounts and coupon codes in PrestaShop using Cart Rules and Catalog Price Rules. Offer percentage discounts, free shipping, and special promotions.
Suggested URL:
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Focus Keywords:
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Official documentation: Create a Discount on a Product · Create a Catalog Price Rule · PrestaShop Cart Rules Guide