Low-competition keywords are search terms where it is relatively easier for a newer or smaller website to compete in search results.

The goal isn’t simply to find keywords with low search volume. You want keywords with a good combination of:

Search demand + low competition + relevant search intent

1. Start With a Broad Topic

Suppose your website is about SEO and ecommerce.

Start with:

SEO

Then expand it:

SEO
├── Technical SEO
├── Ecommerce SEO
├── PrestaShop SEO
├── Schema Markup
├── Core Web Vitals
├── Keyword Research
└── AI SEO

The more specific the topic becomes, the more opportunities you may find.

2. Look for Long-Tail Keywords

A long-tail keyword usually contains several words and has a more specific intent.

Very competitive

SEO

More specific

ecommerce SEO

Long-tail

how to improve PrestaShop ecommerce SEO

The long-tail phrase may have fewer searches, but the person searching it has a much clearer need.

3. Use Google Autocomplete

Start typing your topic into Google.

For example:

prestashop seo
prestashop seo ...
prestashop seo for ...
prestashop seo how ...
prestashop seo module ...

Google’s suggestions can reveal phrases that people actually search for.

Also check:

People Also Ask

Look for questions such as:

• How do I improve PrestaShop SEO?
• Is PrestaShop good for SEO?
• How do I add schema to PrestaShop?
• How do I improve PrestaShop speed?

These can become individual articles.

4. Check the Search Results

This is one of the most important steps.

Search your keyword and examine the first page.

Look for:

• Weak or outdated articles
• Forums
• Reddit discussions
• Small websites
• Pages that don’t directly answer the query
• Poorly optimized content
• Pages with little useful information

If the first page contains several high-authority websites with comprehensive, highly relevant pages, competition is likely tougher.

If the results are weak or don’t match the search intent well, there may be an opportunity.

5. Don’t Rely Only on Keyword Difficulty

SEO tools provide metrics such as:

• Keyword Difficulty (KD)
• Search Volume
• CPC
• Competition

These are useful, but they are estimates, not guarantees.

A keyword showing:

KD = 10

isn’t automatically easy.

Likewise:

KD = 30

isn’t automatically impossible.

Always inspect the actual Google results.

6. Find “Question” Keywords

Questions are excellent sources of low-competition content ideas.

For example:

what is schema markup
how does schema markup work
how to add schema markup
schema markup for beginners
does schema markup improve SEO

You can create a content cluster:

Schema Markup
│
├── What is Schema Markup?
├── Schema Markup for Beginners
├── How to Add Schema Markup
├── Product Schema
├── Article Schema
├── FAQ Schema
└── Schema Testing Guide

Then internally link these pages.

7. Look for “Low Competition + High Intent”

This is more valuable than chasing huge search volume.

For example:

Keyword A

SEO

High search volume, but extremely broad.

Keyword B

PrestaShop product schema markup

Lower volume, but someone searching it is likely specifically interested in implementing it.

For a specialized website, Keyword B may be much more valuable.

8. Use the “Allintitle” Check

A useful manual research technique is:

allintitle:your keyword

For example:

allintitle:PrestaShop product schema markup

This helps you see how many indexed pages have the exact phrase in their title.

It isn’t a definitive competition metric, but it can be useful for finding opportunities.

9. Create a Keyword Score

You can make your own simple scoring system:

For example:

PrestaShop product schema markup

• Demand: 3/5
• Competition: 4/5
• Relevance: 5/5
• Intent: 5/5
• Commercial value: 4/5

Total = 21/25

That could be a better target than a generic keyword with 10× the search volume.

10. Best Low-Competition Keyword Formula

Try combining:

[Specific topic] + [problem] + [audience/platform]

Examples:

• PrestaShop schema markup for product pages
• PrestaShop Core Web Vitals optimization
• how to fix PrestaShop CLS
• PrestaShop product SEO checklist
• PrestaShop 8 SEO settings
• how to improve PrestaShop LCP
• PrestaShop Google Merchant Center setup

These are generally more targeted than simply trying to rank for SEO or ecommerce.

A Simple Keyword Research Workflow

Choose topic
     ↓
Generate 50–100 keyword ideas
     ↓
Remove irrelevant keywords
     ↓
Check search demand
     ↓
Check competition
     ↓
Study Google results
     ↓
Identify weak competitors
     ↓
Check search intent
     ↓
Prioritize keywords
     ↓
Create better content
     ↓
Internally link related articles

The biggest mistake

Don’t choose a keyword only because it has low competition.

A keyword with almost no searches and no business relevance isn’t necessarily a good SEO target.

Instead, look for:

Low competition + meaningful demand + strong relevance + clear intent.

Keywords / Tags

Primary keyword:
low competition keywords

Secondary keywords:
how to find low competition keywords
low competition keywords for SEO
keyword research
long tail keywords
low difficulty keywords
SEO keyword research
keyword competition
keyword difficulty
long tail SEO
keyword research strategy

WordPress tags:
Keyword Research, Low Competition Keywords, SEO, Long Tail Keywords, Keyword Difficulty, SEO Strategy, Search Engine Optimization

Meta description:
Learn how to find low-competition keywords using long-tail searches, Google suggestions, competitor analysis, search intent and keyword research techniques.