In Magento, geolocation is used to determine the location of a visitor to a website and display content that is relevant to that location. It can be used to display different prices, languages, currencies, and shipping rates based on the visitor’s location.
Log in to the Magento admin panel and go to “Stores” > “Configuration” > “General” > “Web”
Under “GeoIP Configuration” select “Yes” to enable the option.
Save the configuration
Once you have enabled geolocation, you can use it to customize the content displayed on your store based on the visitor’s location.
For example, you can set different prices, languages, currencies, and shipping rates based on the visitor’s location.
You can also use it to display different content to visitors from different countries or regions.
You can use the plugin for geolocation or use a service like MaxMind to get the location of a visitor by IP address.
It’s important to keep in mind that the geolocation technology is not always 100% accurate and it may not work for all visitors, so it’s important to have fallback options for those cases and also inform your customers about it.
Note: It’s important to test your store thoroughly after making any changes to the geolocation settings to ensure that the store is functioning correctly and that the content displayed is relevant to the visitor’s location.