Mobile Marketing is the Wave of the Future Without a doubt the Internet change the world, and begin a process that would eventually involve an even greater form of communication, mobile marketing. Mobile is a channel for instant accessibility, with statistics and projections that state the amount of mobile users continues to increase at an exponential rate.
If you are a company or product owner in today’s marketplace, and you desire continued success, mobile marketing cannot be ignored, instead embraced as a way to increase your company or brand awareness. It doesn’t matter if you are a national or local business; mobile marketing has functions that can increase your bottom line, if used properly, which are called mobile strategies.
In order to capitalize on mobile marketing, there are several steps involved, was step one being pre-planning.
The pre-planning stage is the gathering of information and brainstorming of your ideas. Exactly what does your business hope to accomplish with mobile marketing, and even more important what do your customers want. Once this is strategized, the next step is figuring out how then where, and then moving forward with your plan. Once you’ve given clearest thought to these questions, you will begin to have a clearer idea of execution, and exactly what the next stages need to be. A few of the concepts involved with mobile marketing are: compelling content, the ability to retrieve it instantly, and to make the information insightful and relevant to your customers.
The next step, or step two is the infrastructure: this is the phase where you will consider how to implement your mobile marketing strategies, how you will be listed locally and what you will deliver to the search engines. This is a time when you will begin to claim your online social identity, sharing there are certain points and elements in place. It is imperative that you identify and build upon social signals such as Facebook and Twitter, blending those to better enhance and convey your message.
This is also the time to ensure that your business has the capabilities, to handle and satisfied your mobile traffic, it would do no one any good, to offer a special benefit to mobile customers, then failed to notify your employees of same.
Step three moves you towards a mobile website: while there are many platforms that are dynamic, meaning they will change depending on how they are access, either via a PC or smart phone, it is crucial that you have a mobile website that is relevant and easy to navigate. Once this is in place, not only will your business or brand be more accessible to mobile customers, you’ll also have the ability to gather feedback and user statistics, that can help you alter your strategy, if necessary, in the future.
Step four is implementing promotions and updates: if a customer looks at your mobile website, they want to immediately be presented with the most relevant information, for instance a daily special, or coupon. It is imperative that you let existing customers know that you are now using mobile to enhance their shopping experience, this might be implemented with QR codes, Facebook pages, e-mail and or print advertising.
Step five would be to consider a mobile application: a mobile application (termed app), can be an effective and interesting way for customers to interact with your business or brand. These apps, reside on a customer’s smart phone, and can be quickly and easily updated, which can improve your overall interaction with customers. By doing this, your ideas and concepts can remain fresh and appealing, hopefully increasing your customer appreciation, and increasing your traffic flow.
The savvy business owner, or marketing expert, realizes that smart phone usage will only continue to increase. By realizing this, the mobile market or can best take advantage of modern day technology.