In PrestaShop, “Abandoned Cart” settings are usually managed through a module, because default PrestaShop does not include advanced abandoned cart recovery emails.
Common Abandoned Cart Settings
1. Enable Guest Checkout
Go to:
Shop Parameters → Order Settings
Enable:
- Guest checkout
- Reorder option
This helps reduce cart abandonment.
2. Install an Abandoned Cart Module
Popular modules:
- PrestaShop Addons Marketplace
- Modules like:
- “Abandoned Cart Reminder Pro”
- “Mail Alerts”
- “Cart Reminder”
3. Typical Module Settings
After installing:
Modules → Module Manager → Configure
You can usually set:
Email Delay
Example:
- First reminder: 1 hour
- Second reminder: 24 hours
- Third reminder: 3 days
Discount Coupons
Automatically generate:
- Percentage discounts
- Free shipping
- Fixed amount coupons
Customer Filters
Send reminders only to:
- Registered users
- Guests
- Specific customer groups
Cart Conditions
Minimum:
- Cart value
- Product quantity
Email Templates
Customize:
- Subject line
- Logo
- Products in cart
- Coupon code
4. Cron Job Setup
Most abandoned cart modules require a cron job.
Typical cron URL:
https://yourstore.com/modules/modulename/cron.php
Setup cron from:
- Hosting panel (like Hostinger)
- cPanel
- Server cron
Recommended:
- Every 15 minutes or 1 hour
5. SMTP Email Configuration
Go to:
Advanced Parameters → E-mail
Configure SMTP:
- Gmail
- SendGrid
- Mailgun
- Hosting SMTP
Test email delivery.
6. Best Recovery Strategy
Recommended sequence:
| Time | Action |
|---|---|
| 1 hour | Friendly reminder |
| 24 hours | Reminder + urgency |
| 48–72 hours | Discount coupon |
7. Analytics to Monitor
Track:
- Recovery rate
- Open rate
- Click rate
- Revenue recovered
