Improving your PrestaShop store’s ranking in search engines (like Google) involves both on-page SEO optimisations and technical enhancements. Here are some practical tips to boost your visibility:
🔍 1. Use SEO-Friendly URLS
- Enable “Friendly URLS” in PrestaShop:
- Go to Shop Parameters > Traffic & SEO > Enable “Friendly URL”.
- Avoid IDS or unnecessary parameters in URLS (e.g.,
/product/123-red-shirt➝/red-shirt).
📝 2. Optimise Meta Titles & Descriptions
- Set unique and keyword-rich meta titles and descriptions for each page (products, categories, CMS).
- Use PrestaShop’s built-in SEO fields under:
- Product ➝ SEO tab
- Category ➝ SEO tab
- CMS Page ➝ SEO tab
🏷️ 3. Use Proper Heading Tags
- Use
<h1>only once per page (usually the product or category title). - Use
<h2>,<h3>, etc., for subheadings to help search engines understand content hierarchy.
🖼️ 4. Optimize Images
- Use descriptive filenames (e.g.,
red-cotton-shirt.jpg). - Add ALT text for each image (can be edited when uploading or via template).
- Compress images for faster loading using tools like Tinypng or PrestaShop image optimisation modules.
⚙️ 5. Improve Site Speed
- Use caching (enable from PrestaShop settings).
- Use a CDN (like Cloudflare).
- Minify CSS, JS, and HTML.
- Host on a fast, reliable server.
📱 6. Make the Site Mobile-Friendly
- Use a responsive theme.
- Test your site with Google Mobile-Friendly Test.
🔗 7. Internal Linking & Sitemap
- Link related products, categories, and content.
- Generate and submit an XML Sitemap via:
- Module: “Google Sitemap” (by PrestaShop) or others
- Submit to Google Search Console
🧹 8. Avoid Duplicate Content
- Use canonical tags (
<link rel="canonical" href="...">) to indicate the original version of the content. - Avoid showing the same product in multiple URLS.
🏆 9. Use Rich Snippets (Structured Data)
- Add JSON-LD or microdata to your product pages (e.g., product name, price, availability, reviews).
- Can be added via template files or SEO modules like “Advanced SEO Expert”.
📈 10. Monitor and Improve
- Set up Google Analytics and Search Console.
- Monitor:
- Click-through rate (CTR)
- Impressions
- Page indexing issues
- Keyword rankings
Would you like a checklist you can follow or recommendations for SEO modules for PrestaShop?