Here is a simple, complete, beginner-friendly PrestaShop SEO Checklist you can follow step-by-step. ✔️

🟦 PrestaShop SEO Checklist (Beginner to Advanced)

✅ 1. Basic Store Settings

• Enable Friendly URLs
  Shop Parameters → SEO & URLs → Friendly URL: YES
• Remove URL ID numbers (only available in PS 8+ or via module).
• Set correct Shop Name, Title, Meta Description
  Shop Parameters → Traffic & SEO → SEO & URLs

✅ 2. Speed Optimization (Very Important for SEO)

• Activate Smarty Cache
• Enable all CCC options:
  • Combine CSS
  • Combine JavaScript
  • Minify HTML
• Use Memcached (if hosting supports)
• Enable Server-side cache
• Compress images (WebP recommended)
• Use CDN if possible

✅ 3. Product Page SEO

For every product:

✔ Product Title

• Use keyword naturally
  Example: “Men’s Cotton Shirt – Slim Fit Black”

✔ Product Description

• Add 150+ words
• Unique content (no copy/paste)
• Add bullet points for features

✔ Image Optimization

• File name with keywords:
  mens-black-shirt.jpg
• Alt tags filled properly
• WebP format preferred

✔ Meta Title & Meta Description

• Write a short, attractive meta title (55–60 chars)
• Meta description (150–160 chars)
• Add the main keyword once naturally

✔ Product Schema

• Use Google Rich Results Test
• Ensure product schema error-free:
  • Price
  • Image
  • Brand
  • SKU
  • Offers
  • Availability

✅ 4. Category Page SEO

For every category:

• Add a long description (minimum 200–300 words)
• Add attractive category banner image
• Set category meta title & meta description
• Write SEO-friendly category name
  Example: “Men’s Casual Shoes” instead of “Shoes”

✅ 5. URL Structure Check

• Clean, readable, keyword-based URLs
  Example:
  ✔ yourstore.com/mens-sports-shoes
  ✘ yourstore.com/id123product
• Avoid stop words (a, the, for, with…).

✅ 6. Sitemap & Robots.txt

• Enable Sitemap:
  Modules → Google Sitemap → Generate Sitemap
• Submit sitemap to Google Search Console
• Robots.txt should allow crawling:
  • Allow categories, products, CMS

✅ 7. Google Search Console Setup

Make sure:

• Domain verified
• Sitemap submitted
• Mobile usability errors fixed
• Indexing issues monitored
• Schema errors fixed (Product, Breadcrumb)

✅ 8. Breadcrumb Optimization

Enable breadcrumbs in theme.
Breadcrumbs help Google understand site structure.

Check for:

• No missing “@id”
• No missing “itemListElement”

✅ 9. Mobile Optimization

• Use a responsive theme.
• Check with Google Mobile-Friendly Test.
• Avoid large sliders on mobile.

✅ 10. HTTPS / SSL

• Install SSL certificate
• Enable HTTPS in PrestaShop
  Shop Parameters → General → Enable SSL

Google prefers secure sites.

✅ 11. Internal Linking

• Add links inside descriptions:
  Example: link from “Sports Shoes” → “Running Shoes”
• Use CMS pages “About us”, “FAQ”, “Shipping info”, etc.

✅ 12. Schema Markup (Very Important)

Check these:

• Product schema ✔
• Organization / LocalBusiness schema ✔
• Breadcrumb schema ✔
• Article schema (for Blog) ✔
• ImageObject schema for images ✔ (as you prefer)

Use Google Rich Results Test to verify.

✅ 13. Blog / Content Marketing

• Install a blog module (SmartBlog / PrestaShop Blog Pro)
• Post 2–4 blogs per month:
  • Buying guides
  • Product comparison
  • Top 10 lists
  • FAQs

Blogs improve ranking dramatically.

✅ 14. Broken Link Checker

Use tools like:

• Screaming Frog
• Google Search Console

Fix:

• 404 pages
• Redirect loops
• Broken internal links

✅ 15. Social Media & Sharing

• Add Open Graph tags for Facebook
• Add Twitter card tags
• Add WhatsApp sharing (optional)

⭐ BONUS: Advanced SEO Tips

• Enable Lazy Loading for images
• Create structured category filters (Layered Navigation)
• Create static pages for high-demand keywords
• Avoid duplicate content (very common issue)