Here are proven PrestaShop SEO strategies to boost organic traffic, rankings, and conversions, especially useful if you’re running PrestaShop 8/9 👇
1️⃣ Strong Technical SEO Foundation (Very Important)
✅ Enable Clean URLs
Back Office → Shop Parameters → Traffic & SEO
- Enable Friendly URLs
- Remove IDs from URLs
- Use lowercase URLs
Good:
/men-running-shoes
Bad:
/index.php?id_product=123
✅ HTTPS & Canonical URLs
- Force HTTPS
- Enable canonical URLs (avoid duplicate content)
✅ Improve Page Speed (Ranking Factor)
Since you’re already focused on PrestaShop speed optimization, make sure:
✔ Enable CCC (Combine, Compress & Cache)
✔ Use Redis / Memcached
✔ Use WebP images
✔ Enable Lazy Loading
✔ Use LiteSpeed or Nginx server
✔ Reduce heavy modules
📌 Aim for PageSpeed score 80+
2️⃣ On-Page SEO (Biggest Traffic Driver)
📝 Product Page Optimization
Each product must have:
- Unique Title (60 chars)
Buy Nike Air Zoom Shoes for Men | Brand - Meta Description (150–160 chars)
- 1 H1 only (Product Name)
- Optimized product description
- SEO-friendly image alt tags
📌 Avoid copying manufacturer descriptions.
🗂 Category Page SEO (Very Powerful)
Categories rank faster than products.
✔ Add SEO description (300–500 words)
✔ Add keywords naturally
✔ Use filters carefully (avoid index bloat)
3️⃣ Schema Markup (Rich Results)
You already care about JSON-LD best practices 👍
Make sure these schemas exist:
ProductOfferAggregateRatingBreadcrumbListOrganization
📌 Use ImageObject for product images (your preference 👍)
🔍 Test with:
- Google Rich Results Test
- Search Console Enhancements
4️⃣ Internal Linking Strategy
✔ Link related products
✔ Add “Related Categories”
✔ Breadcrumb navigation
✔ Blog → Product links
📌 This improves crawl depth & rankings
5️⃣ Content Marketing (Long-Term SEO)
📰 Start a Blog in PrestaShop
Examples:
- “Best Shoes for Long Distance Running”
- “How to Choose the Right Laptop in 2025”
- “CNG vs Petrol Car Mileage – Cost Comparison”
📌 Each blog → link to products & categories.
6️⃣ Image SEO (Very Underrated)
✔ Rename images:
nike-running-shoes-black.webp
✔ Add ALT text
✔ Compress images (under 100 KB)
✔ Use WebP
📌 Image search can bring 10–20% extra traffic
7️⃣ Fix Duplicate & Thin Content
✔ Noindex:
- Filter pages
- Search pages
- Cart, checkout, login
✔ Avoid:
- Same meta titles across products
- Empty category descriptions
8️⃣ Google Search Console (Must Use)
✔ Submit XML sitemap
✔ Monitor:
- Coverage errors
- Core Web Vitals
- Page indexing
- Rich result errors
📌 Fix “Crawled – currently not indexed” pages
9️⃣ Backlinks (Authority Builder)
✔ Get links from:
- Business directories
- Guest posts
- Product reviews
- Local listings (Google Business Profile)
📌 Quality > Quantity
🔟 Conversion SEO (Traffic → Sales)
✔ Clear CTAs
✔ Reviews & ratings
✔ Trust badges
✔ FAQ schema
✔ Fast checkout
📌 Google rewards stores with good user signals
📈 Advanced PrestaShop SEO Tips
✔ Use hreflang for multi-language stores
✔ Use SEO-friendly faceted navigation
✔ Add FAQ schema on category pages
✔ Optimize mobile UX (mobile-first indexing)
🛠 Recommended SEO Tools
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs / SEMrush
- PageSpeed Insights