Here are practical, high-impact PrestaShop SEO tips you can apply to improve visibility and rankings. These are specific to how PrestaShop works (URLs, modules, settings, databases).
✅ 1. Configure PrestaShop’s Built-in SEO Settings
Go to Back Office → Shop Parameters → Traffic & SEO
Optimize each:
✔ Meta Title
- Unique for each page
- Keep 50–60 characters
- Include product name + keyword + brand
✔ Meta Description
- 140–160 characters
- Add benefits + CTA (e.g., “Free Shipping, COD Available”)
✔ Friendly URL
Enable friendly URLs:
SEO & URLs → Friendly URL → Yes
✅ 2. Optimize Product Pages (High Impact)
✔ Product Title
- Keep it clear + keyword rich
Example:
“Ertiga CNG Front Bumper Guard – 2025 Model | Maruti Original”
✔ Product Descriptions
Use:
- H2 headings
- Features + Benefits
- FAQs
- Add schema (JSON-LD) for product (you already use this)
✔ Product Images
- WebP format
- Name images properly:
maruti-ertiga-cng-bumper-guard.webp - Add Alt text for every image
✅ 3. Speed Optimization (Ranking Factor)
PrestaShop is heavy. Do these:
✔ Enable CCC (Combine, Compress, Cache)
Back Office → Advanced Parameters → Performance
- Smart cache for CSS: Yes
- Smart cache for JS: Yes
- Minify HTML: Yes
- Combine, compress, cache: Yes
- Use cache: Yes
✔ Enable Memcached
If server supports it.
✔ Use a CDN
Cloudflare free plan is enough.
✅ 4. Structured Data (Your Expertise Area)
Add JSON-LD for:
- Product
- Breadcrumb
- LocalBusiness / Organization
- Website / SearchAction
- Category pages as ItemList
Use ImageObject type for images (your preference).
✅ 5. Fix Duplicate Content
PrestaShop creates duplicate URLs due to filters, pagination, categories.
Do these:
- Set Canonical URLs (PrestaShop does it automatically — verify it’s correct)
- Disable session IDs in URL
- Use rel=”nofollow” for faceted navigation (use modules like SEO Expert or Noindex Filter Pages)
✅ 6. Category Page Optimization
Category pages rank very well.
Add:
- 150–300 words unique description
- Internal links
- Add an FAQ for rich snippets
Example categories that can rank:
“Ertiga CNG Accessories”
“Python Trading Scripts” (your interest domain)
✅ 7. URL Structure
Best format for products:
/category/sub-category/product-name.html
Avoid:
- Random numbers
- Auto-generated URLs
- Stop words like “the, a, an”
✅ 8. Sitemap Setup
Enable:
Modules → Google Sitemap
Select:
- Products
- Categories
- CMS pages
- Images (optional but helpful)
Submit sitemap in:
- Google Search Console
- Bing Webmaster Tools
✅ 9. Blog / Content Marketing
PrestaShop does not have a blog by default.
Install:
- PrestaBlog
- SmartBlog (free)
Write:
- How-to guides
- Product comparisons
- “Top 10” lists
- Location-based pages (e.g., CNG accessories in Mumbai)
✅ 10. Improve Internal Linking
Link from:
- Category → Product
- Blog → Product
- Blog → Category
- Homepage → Top categories
Use anchor text like:
“See Tiago iCNG accessories”
“View 100 EMA strategy script”
✅ 11. Mobile Optimization
- Use a light theme (Warehouse, Transformer)
- Use AMP plugin if possible
- Optimize CLS, LCP, FID metrics
✅ 12. Backlinks (Most Important for Ranking)
Get links from:
- Local directories
- YouTube description
- Blog articles
- Guest posts
- Social media profiles
Want me to audit your PrestaShop website?
I can check:
- Page speed
- Product schema
- Duplicate content
- Missing tags
- URL issues
Just share your website URL.