Here are proven PrestaShop SEO tips to improve search visibility, traffic, and rankings—especially useful for Indian e-commerce stores and competitive niches 🚀
🔹 1. Technical SEO (Foundation)
These fixes bring quick SEO gains.
✅ Enable Clean URLs
- Shop Parameters → Traffic & SEO
- Enable:
- Friendly URLs
- Canonical URLs
- Disable URL rewriting duplicates
✅ Fix Duplicate Content
PrestaShop creates duplicates via filters & pagination.
- Use canonical tags (default in PS)
- Disable unnecessary URL parameters in Google Search Console
- Noindex:
/search/cart/order
✅ HTTPS & Security
- Force SSL on all pages
- Redirect HTTP → HTTPS (301)
🔹 2. On-Page SEO (Most Important)
📝 Product Page Optimization
For every product:
- Title:
Buy {Product Name} Online at Best Price in India - Meta Description (140–160 chars):
- Include price, USP, delivery
- H1 = Product Name (only one H1)
- Use H2/H3 for:
- Description
- Specifications
- FAQs
👉 Avoid manufacturer-only descriptions (Google penalty risk)
🔹 3. Category Page SEO (Traffic Booster)
Category pages rank better than products.
Optimize Categories:
- Add 300–600 words SEO content
- Use keywords naturally
- Example:
- H1: Men’s Sports Shoes
- H2: Nike, Adidas & Puma Shoes
✔ Enable SEO description above products
🔹 4. Image SEO (Very Underrated)
- Rename images before upload
❌IMG_123.jpg
✅nike-running-shoes-black.jpg - Add ALT tags
- Use WebP images
- Enable lazy loading
📈 Image SEO improves Google Images traffic
🔹 5. Structured Data (Schema.org) ⭐
You already work with JSON-LD schemas, so leverage it fully.
Must-Have Schemas:
- Product
- Offer (price, availability)
- Review & Rating
- BreadcrumbList
✔ Use ImageObject for images (best practice)
✔ Test with Google Rich Results Tool
🔹 6. Site Speed Optimization (Ranking Factor)
PrestaShop speed = SEO + conversions.
Quick Speed Wins:
- Enable:
- CCC (Combine, Compress, Cache)
- Smart cache for CSS & JS
- Use:
- Redis / Memcached
- Cloudflare CDN
- Reduce modules (most stores use too many)
🎯 Target:
- Mobile LCP < 2.5s
- PageSpeed score 80+
🔹 7. Internal Linking Strategy
Helps Google crawl & rank pages faster.
- Link products → categories
- Add Related Products
- Add Popular Categories in footer
- Use keyword-rich anchor text
🔹 8. Blog & Content Marketing
PrestaShop stores without blogs struggle.
Content Ideas:
- Buying guides
- Comparison posts
- FAQs
- Seasonal offers
Example:
“Best Running Shoes in India – 2025 Buying Guide”
📈 Drives free organic traffic + trust
🔹 9. Google Search Console (Must Use)
Fix these regularly:
- Coverage errors
- Core Web Vitals
- Page indexing
- Product rich result errors
Submit:
- XML Sitemap
- Image Sitemap
🔹 10. Local SEO (If You Sell in India)
- Google Business Profile
- Add:
- Address
- Phone
- Store schema
- Target keywords:
- “Buy online in India”
- “COD available”
🔹 11. SEO Modules (Optional but Helpful)
Best SEO modules for PrestaShop:
- SEO Expert / Pretty URLs
- Advanced Schema Markup
- Page Cache Ultimate
- Image Optimizer
⚠ Avoid modules that auto-generate content (Google penalty risk)
🔹 12. Common SEO Mistakes to Avoid ❌
- Auto-generated product descriptions
- Thin category pages
- Duplicate meta titles
- Too many filters indexed
- Slow mobile site
📌 Recommended SEO Priority Order
1️⃣ Speed optimisation
2️⃣ Category SEO
3️⃣ Product content
4️⃣ Schema implementation
5️⃣ Blog content
6️⃣ Backlinks
Just tell me 👍