Here are some solid PrestaShop SEO tips to help boost your store’s visibility and ranking on search engines:
🔧 1. Enable Friendly URLs
- Go to Shop Parameters > Traffic & SEO
- Enable “Friendly URL” (removes
index.phpfrom URLs) - Avoid special characters and use hyphens for readability
📝 2. Optimize Meta Titles & Descriptions
- Under Traffic & SEO, edit each page’s Meta title and Meta description
- Keep titles under 60 characters, descriptions under 160
- Use keywords naturally and include brand names if relevant
🖼️ 3. Image Optimization
- Rename image files descriptively (e.g.,
red-running-shoes.jpg) - Add ALT text for all product images
- Use WebP format for better performance (if supported)
🧹 4. Clean Up URLs
- Remove auto-generated numbers (e.g.,
/12-product-name→/product-name) - Modules like “Pretty URLs” can help remove IDs
🗂️ 5. Structured Data (Schema Markup)
- Add JSON-LD schema for:
- Products
- Breadcrumbs
- Reviews
- Organization info
- You can manually add via theme files or use SEO modules (like SEO Expert or PrestaShop SEO Booster)
🏎️ 6. Improve Page Speed
- Use caching (Smarty cache, CCC settings)
- Compress images
- Enable GZIP compression
- Use a CDN (like Cloudflare)
- Audit with PageSpeed Insights
🔗 7. Internal Linking & Navigation
- Link related products and categories
- Use breadcrumb navigation
- Avoid deep nested structures (keep it max 3 clicks from homepage)
🔁 8. Canonical URLs
- Prevent duplicate content by setting canonical URLs
- Found under: Shop Parameters > Traffic & SEO > Set up URLs
📱 9. Mobile Optimization
- Make sure your theme is fully responsive
- Check mobile usability in Google Search Console
🌍 10. Multilingual SEO (if applicable)
- Translate all meta content
- Use hreflang tags for different language versions
- Generate separate sitemaps for each language
🗺️ 11. XML Sitemap
- Generate using a module like Google Sitemap
- Submit it in Google Search Console
- Include: products, categories, CMS pages
📉 12. Monitor & Analyze
- Connect to:
- Google Analytics
- Google Search Console
- Use tools like Ahrefs, SEMrush, or Ubersuggest for tracking
Would you like help implementing any of these, like adding schema markup or setting canonical URLs?