PrestaShop Tags Setup and Benefits of Tags

Here’s a clear, practical guide to PrestaShop Tags—how to set them up correctly and why they matter 👇

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🔖 What Are Tags in PrestaShop?

Tags are keywords assigned to products that help:

• Improve site search
• Enhance SEO
• Make product discovery easier for customers

Example:
For a product “Men’s Black Running Shoes”, tags could be:

running shoes, men shoes, sports shoes, black shoes

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⚙️ How to Set Up Tags in PrestaShop (Step-by-Step)

1️⃣ Add Tags to a Product

1. Go to Admin Panel → Catalog → Products
2. Open or edit a product
3. Scroll to the SEO / Options or Basic Settings tab (depends on PS version)
4. Find the Tags field
5. Enter tags comma-separated
6. Select the correct language
7. Click Save

✔️ Each tag becomes clickable and searchable

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2️⃣ Manage Tags (View / Delete)

1. Go to Catalog → Tags
2. You can:
   • View all tags
   • See how many products use each tag
   • Delete unused or spam tags

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3️⃣ Display Tags on Product Pages

By default, most PrestaShop themes show tags below product descriptions.

If not visible:

• Check themes/yourtheme/templates/catalog/product.tpl
• Look for {block name='product_tags'}

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🚀 Benefits of Using Tags in PrestaShop

🔍 1. Better Product Search

• Customers can find products faster
• Tags act as extra search keywords

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📈 2. SEO Advantages

• Tags create internal linking
• Helps search engines understand product relevance
• Improves long-tail keyword coverage

⚠️ Tip: Avoid duplicate or spammy tags to prevent SEO issues.

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🛍️ 3. Improved User Experience

• Clicking a tag shows related products
• Increases browsing time
• Reduces bounce rate

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🔗 4. Smart Internal Linking

• Tag pages link multiple products together
• Helps distribute SEO authority across products

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🧠 5. Useful for Filters & Modules

Many modules use tags for:

• Related products
• Smart search
• Product recommendations

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❌ Common Tag Mistakes to Avoid

🚫 Using too many tags
🚫 Repeating category names as tags
🚫 Irrelevant keywords
🚫 Same tag in multiple spellings (shoe, shoes, shooes)

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✅ Best Practices for PrestaShop Tags

✔️ 5–10 relevant tags per product
✔️ Use buyer-intent keywords
✔️ Keep spelling consistent
✔️ Use tags that customers actually search

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🔧 Pro Tip (Advanced SEO)

If your store has hundreds of tag pages:

• Set noindex for low-value tag pages
• Or limit tags to high-converting products only

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Just tell me 👍