Google Search Console is a free tool by Google that helps you monitor, maintain, and improve your website’s presence in Google Search results.
For a PrestaShop store, it is especially important because it helps diagnose issues that affect SEO, crawling, indexing, and website performance.
✅ What Google Search Console Does
1. Shows How Google Sees Your Website
You can check:
- Which pages Google has indexed
- Any indexing errors
- Sitemap status (important for PrestaShop)
2. Reports Search Performance
You can see:
- Total clicks
- Impressions
- Average CTR
- Ranking positions for keywords
Very helpful to understand which products/categories perform well.
3. Detects Issues
GSC alerts you about:
- Mobile usability problems
- Core Web Vitals issues (speed & performance)
- Structured data (schema) errors
- Security issues (like malware)
4. Submit Sitemaps
For PrestaShop, submit:
/sitemap.xml
Helps Google crawl products, categories, CMS pages quickly.
5. Checks Schema Markup
Useful when you create:
- Product schema
- Breadcrumb schema
- Organization/LocalBusiness schema
Search Console shows warnings or errors so you can fix them.
6. Shows Backlinks & Internal Links
You can see:
- Websites linking to your store
- Top internal linking pages
Good for SEO planning.
🎯 Why Search Console Is Important for PrestaShop?
Because PrestaShop stores constantly update:
- New products
- Out-of-stock items
- Category changes
- URL rewrites
Search Console helps ensure Google always has the latest status and fixes issues fast.
📌 If you want, I can also help you with:
✔ How to verify your PrestaShop site in Search Console
✔ How to fix common PrestaShop Search Console errors (404, indexing, structured data issues)
✔ How to submit sitemap properly
✔ How to check schema in Search Console
Just tell me!