In PrestaShop, schema-rich snippets are a way to provide additional information about a website or webpage to search engines, in order to improve visibility and search engine rankings.
Schema-rich snippets use a specific code called “schema markup” to provide search engines with information such as product reviews, prices, and availability. This information is then displayed in the search results, providing users with more detailed and relevant information about the products or services being offered.
PrestaShop allows users to easily add schema markup to their website by installing the module called “Schema Rich Snippets”. This module will automatically add the necessary code to the website, and configure it for the different pages, such as product pages, category pages, etc.
Additionally, PrestaShop also allows users to customize the schema markup for their website, by specifying the type of information that is displayed in the rich snippets, such as the product name, price, reviews, availability, etc.
In summary, Schema Rich Snippets in PrestaShop are a way to provide additional information to search engines using schema markup, which improves visibility and search engine ranking by providing more detailed and relevant information about the products or services being offered.