Here are the clear, practical benefits of using Google Search Console and Google’s Testing Tools (Rich Results Test, URL Inspection Tool, Mobile-Friendly Test, PageSpeed Insights) specifically for PrestaShop stores.

✅ Benefits of Google Search Console for PrestaShop

Google Search Console (GSC) is the most important SEO tool for any PrestaShop shop because it helps you monitor, fix, and grow search performance.

⭐ 1. Monitor Keyword Rankings & Search Traffic

You see:

• Keywords customers use to find your products
• Impressions
• Clicks
• CTR
• Top pages
• Top countries & devices

This helps you optimize product titles, categories, and descriptions.

⭐ 2. Identify Indexing Problems (Huge for PrestaShop)

PrestaShop often creates:

• Duplicate URLs
• Filter parameter URLs
• Pagination URLs
• CMS duplicates
• Faceted navigation duplicates

GSC shows:

• “Indexed, not submitted”
• “Duplicate without user-selected canonical”
• “Alternate page with canonical tag”

You can fix SEO issues before they reduce ranking.

⭐ 3. Submit XML Sitemaps

Submit PrestaShop sitemap generated by Google Sitemap module.

Benefits:

• Faster indexing
• Google learns structure of your shop
• Helps category & product pages rank quickly

⭐ 4. Check for Crawl Errors

GSC helps identify:

• 404 pages
• Soft 404
• Server errors
• Removed product URLs without 301 redirects

Fixing these saves crawl budget and improves ranking.

⭐ 5. Mobile Usability Report

PrestaShop themes sometimes have mobile issues:

• Button too close
• Text too small
• Content wider than screen

GSC highlights these issues immediately.

⭐ 6. Manual Action Alerts (VERY Important)

If Google penalizes your site for:

• Spam
• Thin content
• Unnatural links
• Security issues

You get alerted instantly.

⭐ 7. Link Report (Backlinks)

Shows:

• Top backlinks
• Internal link structure
• Most linked products

Huge for SEO planning.

⭐ 8. URL Inspection Tool

You can test any product page:

• Whether Google sees updated content
• Which canonical URL is used
• If structured data is detected
• If page is indexable

Useful after updating product SEO.

🚀 Benefits of Google Testing Tools for PrestaShop

🟦 1. Rich Results Testing Tool

Tests your JSON-LD product schema.

It shows:

• If schema is valid
• Warnings or missing fields (e.g., price, review, image)
• Whether the product is eligible for rich results (stars, price, image)

Since you use ImageObject, tools help confirm correct schema output.

🟦 2. PageSpeed Insights (Core Web Vitals)

PrestaShop can be heavy.
This tool shows:

• LCP (Largest Contentful Paint)
• CLS (Cumulative Layout Shift)
• INP (Interaction to Next Paint)

Gives specific suggestions:

• Reduce JS
• Optimize images
• Fix blocking CSS
• Remove unused modules

Boosts SEO + sales.

🟦 3. Mobile-Friendly Test

Shows:

• Tap targets
• Text visibility
• Mobile rendering issues
• Theme bugs

PrestaShop users often face mobile layout issues — this tool finds them.

🟦 4. Structured Data Testing Tool (Old but Useful)

Good for checking:

• Product schema
• Breadcrumb schema
• Category ItemList schema
• Organization schema
• Website search box schema

PrestaShop themes often miss these — testing tools help verify.

🟦 5. URL Inspection (Inside Search Console)

Checks:

• Index status
• Last crawl
• Canonical URL
• Rendered HTML
• Schema detection

This is extremely important after:

• Updating a product
• Adding new category
• Fixing canonical issues
• Adding SEO schema

🟩 Summary: Why They’re Important for PrestaShop

Want me to create a full SEO checklist for PrestaShop + Search Console?

I can prepare:

• Weekly tasks
• Monthly checks
• Best sitemap setup
• Best schema setup
• How to find duplicate URLs in GSC

Just tell me.