Using Mobile Marketing as an Effective Tool in an Auto Dealership While it seems unlikely to be profitable, using mobile marketing strategies at an auto dealership can generate a huge amount of leads. This is done by directly capturing a variety of telephone numbers of potential and interested buyers. It also creates an effective way to develop a two-way relationship with the customer and the company. There is no more effective tool than mobile marketing to increase the potential of generating leads.
Many mobile users have the ability to sign up for instant text alerts when they bring their car in for the required maintenance. It can also be performed any time they are informed of a recall. Dealerships can also use it as an effective tool for advertising any new products in the dealership, or to promote special offers.
The first step in developing an effective strategy for mobile marketing and promotions is to capture the telephone number of any potential or interested buyer. This can be done by developing a creative graphic about cars for sale. Next, you can set up the company’s mobile marketing system so that any sales individual on the staff will receive a text message when the interested party enters the system.
The moment that happens, their phone number is automatically captured, to contact in the future.
Another easy solution for generating business in an auto dealership is to create a mobile application that works as an opt-in campaign. This too will also capture any potential customer’s mobile number. It is easy to send out a mobile coupon that will require it to be used within a few hours. This can be an effective tool in generating additional business during the quiet times of the day.
As an example, the company can send out a mobile coupon that provides a 25% discount on an auto oil change that is only good during a specific set time frame, usually when the business at the service department is lagging.
Another additional tool that can be used to generate additional business using mobile marketing is to send a text alert. This can raise ROI (return on investment) because it is an effective tool for minimizing the time the employees needs to spend interacting with any potential customer or existing customer. The text alert is an effective tool that can be used to remind every customer of their service appointment, a manufacturer recall notice, or a warranty reminder.
The auto dealership can develop and build a creative mobile application. This mobile app can be used to allow mobile phone users a quick way to develop a strong one-on-one relationship with the staff at the dealership. The mobile app can be used as an effective tool to allow car owners to sign up for work on their vehicles for maintenance, recall alerts, or warranties. It also serves well as an effective tool for emergencies.
The company can easily link their social media sites along with their company website that has all pertinent information about the new car models they sell.