Having an e-commerce site is no longer a luxury but a necessity, or even an obligation to acquire and retain new customers. Today everything is happening through the internet. A lot of the transactions are online. Did you know that your customers are looking for you on the internet? So what are you waiting for to set up an e-commerce site?
I’m talking about an e-commerce site and not a showcase site. Some merchants who had proposed an e-commerce site often told me that they had a Facebook page!
Obviously, a Facebook page can help sometimes. But the page does not have the purpose or purpose of selling. It allows you to advertise and redirect your subscribers to your e-commerce site. It is in the latter that most of the work is done. The customer can initiate and finalize a real order, all this online.
Your site should be the core of your online sales strategy. All other tools or platforms should serve as relays. Platforms such as Facebook, Twitter, Instagram, LinkedIn and others will allow you to drive traffic to your e-commerce site.
The e-commerce site allows you to have a more refined and transparent customer relationship. It allows you to analyze the needs, habits of your customers and adapt your sales strategy according to these criteria. It gives you statistics on the geographical location of your customers. In short, you have a wealth of data that you can explore and use to have a positive impact on your sales.
Stand out from your competition by selling all over the world. Do not just show your products / services in your city or neighborhood. With an e-commerce site your business opens to the world. Everyone can visit, discover and buy your products / services at any time and no matter where they are.
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