Good Web Design Is Essential To Good Business Your company’s website is a virtual representation of the business. It makes an impression on first-time visitors, and you want that first impression to be a positive one. Think about your experience when you visit a store for the first time. If you look in and get a bad impression, you would move on and probably never come back. You do not want your visitors to react that way to your website. So, here are some tips on how you can create a great website that will give your visitors reason to stay.
The first thing that your visitors see is the general look and feel of your website. The general design should be appropriate to your target audience. For example, if you are in the business of promoting greener living, you may want to choose base colors that you find out in nature, like greens, blues, and neutral beige or brown tones. You can use bright colors at strategic places to add a splash for emphasis, just like how colorful flowers adorn the natural environment. So, choose a color scheme that is appropriate for what you are promoting and for your target audience.
The layout of the content of your website should be clean and well-organized. The logo and your company name would normally go on top of every page. You should have a navigation menu that has clear labels for each category of information that you are including. Your page should be divided into sections where you can post various types of information. Do not forget a footer with your copyright and your company name. It is a good idea to sketch out the framework of your design before you start building your website. Then you can calculate the size of each section in order to fit them onto your webpage.
The text of your content should be set in a font that is easy to read. Avoid using a font that is too small that makes reading difficult. Leave enough line spacing between each line so your text will not look crowded together. Break up long blocks of text into shorter paragraphs, and use subheadings if appropriate. Your page should be divided into at least two columns so your readers’ eyes will not have to track from the left all the way to the right while they are reading.
Use images only if they add value to the text. Images slow down page load time, so use images judiciously. Use animation sparingly as well, and only if it adds value to the site. A slideshow of images is good to have if you design it well. However, a row of blinking text has no value and should not be used.
Be consistent in the look and feel of your website. Design a template and use that for all of your pages. Consistency gives a more orderly look.
Spend some time in planning out your website. By following these web design tips, your website will make a good impression.