Here are several real-PrestaShop success stories & case studies. These illustrate how different businesses solved problems, scaled, or innovated using PrestaShop. They may give you ideas/inspiration for your own project.
Notable Success Stories
| Business / Store | What They Did / Challenges | Key Solutions & Features | Results / Impact |
|---|---|---|---|
| Les Raffineurs | Started as a gift idea webshop in 2014; needed to scale marketing, email automation & omnichannel presence. (prestashop.com) | Integrated PrestaShop with Klaviyo; synchronised product catalogue with email marketing; multiple touch points (online + physical stores); improved workflows. (prestashop.com) | They built a large subscriber base (~375,000+), maintained high email open rates (~27%), and generated significant revenue in short periods via effective email / automation. (prestashop.com) |
| As de Carreaux | A leading French tile retailer with heavy items and fragile goods; needed to digitize, build trust, and offer rich visuals and flexibility. (prestashop.com) | Switched to PrestaShop for its flexibility; implemented virtual showroom / 3D previews; focused on image-heavy content & speed; offered sample tiles; improved delivery & logistics. (prestashop.com) | They have become France’s leader in online tile sales; known for a strong user experience; social media + word-of-mouth helped; their reputation improved. (prestashop.com) |
| Cesare Nori | Fashion / leather clothing business with customization options; wanted better site performance. (772424.com) | Optimization of images (thumbnail regeneration), server-side caching (Varnish), compression of JS, cleaning up front-end issues (e.g. favicon loading, cookie banner timing) to improve Core Web Vitals. (772424.com) | Performance grade improved from ~55/100 to ~74/100; LCP (largest contentful paint) improved significantly; better user experience and likely better SEO and conversion. (772424.com) |
| Neess | A brand with tradition wanting modern design + good UX, especially mobile (90% traffic mobile), with limited budget. (Sellision) | Custom PrestaShop implementation; data migration; design optimized for mobile; using proprietary modules + default PrestaShop features to minimize custom overhead; staged implementation. (Sellision) | Achieved a modern, user-friendly mobile experience; efficient operations; better design and UX helped their conversion and usability. (Sellision) |
| B2B Implementation Example (India) | Client had existing B2C PrestaShop store; needed to build B2B features (quotation, org onboarding, custom pricing etc.). (promantia.in) | Extended PrestaShop with B2B-specific modules: quotation system, buyer orgs, discount/tax/shipping logic; customized back office flows; migrating existing B2B customers. (promantia.in) | Delivered the solution in about a month; shut down old system; unified platform reduced maintenance; consistent UX across B2B and B2C. (promantia.in) |
| Real Sociedad | Sports club with fan & merchandise online store; looking to improve personalization / user experience to increase sales. (pleasepoint.com) | Deployed one-to-one product recommendations using user behavior + past purchase data (via a module); personalized the product pages; real-time personalization features. (pleasepoint.com) | Gains included +6.52% more product page views, +2.72% in add-to-cart actions, +1.99% more items per order. (pleasepoint.com) |
Lessons & Key Patterns
From these cases, here are recurring strategies / features that seem to make a difference. They might help you select features or priorities in your PrestaShop project.
- Performance & Speed are Critical
Improving load times, optimizing media, server caching etc. (e.g. Cesare Nori) helps not only UX but SEO and conversion. - Good Mobile UX is Essential
Many stores had major portions of traffic from mobile. Ensuring the shopping flow, design, checkout etc. work well on mobile is often a make-or-break factor. (E.g. Neess) - Personalization & Recommendation Engines
Tailoring what the user sees based on behavior / past purchases increases engagement, page views, add-to-carts (Real Sociedad is a good example). - Integrations & Automation
Using email automation, marketing integration (Klaviyo, etc.), synchronizations are common. Saves time, brings growth. (Les Raffineurs) - Rich Visual Content & Product Presentation
Especially for categories with strong visual cues (tiles, fashion, etc.), 3D previews, virtual showrooms, high quality images, samples, etc., help improve trust & conversions. (As de Carreaux, Cesare Nori) - Adaptability / Flexibility of Platform
Being able to customize the back-office, build modules for B2B, or extend product logic is useful. PrestaShop’s modular architecture is leveraged in many cases. - Phased / Staged Approach
Many stores didn’t build everything at once. They prioritized essential features, launched, then iterated. This reduces costs and risk. (Neess, B2B example) - Focus on Logistics, Shipping & Operational Challenges
Heavy or fragile goods (like tiles) posed special challenges. The way they handled delivery, samples, packaging etc. were parts of what made them successful (As de Carreaux). For your business model, these operational details matter.
