Here’s a clear, practical guide to PrestaShop Tags—how to set them up correctly and why they matter 👇
🔖 What Are Tags in PrestaShop?
Tags are keywords assigned to products that help:
- Improve site search
- Enhance SEO
- Make product discovery easier for customers
Example:
For a product “Men’s Black Running Shoes”, tags could be:
running shoes, men shoes, sports shoes, black shoes
⚙️ How to Set Up Tags in PrestaShop (Step-by-Step)
1️⃣ Add Tags to a Product
- Go to Admin Panel → Catalog → Products
- Open or edit a product
- Scroll to the SEO / Options or Basic Settings tab (depends on PS version)
- Find the Tags field
- Enter tags comma-separated
- Select the correct language
- Click Save
✔️ Each tag becomes clickable and searchable
2️⃣ Manage Tags (View / Delete)
- Go to Catalog → Tags
- You can:
- View all tags
- See how many products use each tag
- Delete unused or spam tags
3️⃣ Display Tags on Product Pages
By default, most PrestaShop themes show tags below product descriptions.
If not visible:
- Check
themes/yourtheme/templates/catalog/product.tpl - Look for
{block name='product_tags'}
🚀 Benefits of Using Tags in PrestaShop
🔍 1. Better Product Search
- Customers can find products faster
- Tags act as extra search keywords
📈 2. SEO Advantages
- Tags create internal linking
- Helps search engines understand product relevance
- Improves long-tail keyword coverage
⚠️ Tip: Avoid duplicate or spammy tags to prevent SEO issues.
🛍️ 3. Improved User Experience
- Clicking a tag shows related products
- Increases browsing time
- Reduces bounce rate
🔗 4. Smart Internal Linking
- Tag pages link multiple products together
- Helps distribute SEO authority across products
🧠 5. Useful for Filters & Modules
Many modules use tags for:
- Related products
- Smart search
- Product recommendations
❌ Common Tag Mistakes to Avoid
🚫 Using too many tags
🚫 Repeating category names as tags
🚫 Irrelevant keywords
🚫 Same tag in multiple spellings (shoe, shoes, shooes)
✅ Best Practices for PrestaShop Tags
✔️ 5–10 relevant tags per product
✔️ Use buyer-intent keywords
✔️ Keep spelling consistent
✔️ Use tags that customers actually search
🔧 Pro Tip (Advanced SEO)
If your store has hundreds of tag pages:
- Set noindex for low-value tag pages
- Or limit tags to high-converting products only
Just tell me 👍
