PrestaShop Documentation, PrestaShop Tutorials

PrestaShop Google Merchant Center

PrestaShop is a popular open-source e-commerce platform that allows you to create and manage online stores. Google Merchant Center is a tool provided by Google that allows online retailers to upload their product data to Google and make it available for Google Shopping and other Google services.

Integrating PrestaShop with Google Merchant Center is a great way to promote your products on Google’s platforms like Google Shopping. Here’s a general overview of how you can do this:

  1. Create a Google Merchant Center Account: If you don’t already have a Google Merchant Center account, you’ll need to create one. Go to the Google Merchant Center website ( and sign in with your Google account or create a new one.
  2. Prepare Your Product Data: In your PrestaShop store, make sure your product data is well-structured and includes all the required information, such as product titles, descriptions, prices, availability, and unique product identifiers (like GTIN or MPN).
  3. Install and Configure a Google Shopping Module: PrestaShop offers various modules and plugins that make it easier to integrate with Google Merchant Center. You can search for a suitable module in the PrestaShop Addons Marketplace or other third-party sources. Install the module and follow the instructions to configure it with your Google Merchant Center account.
  4. Generate a Product Feed: The Google Shopping module should allow you to generate a product feed in the required format (typically XML or CSV). This feed contains your product information in a format that Google understands. Configure the module to generate this feed and make sure it’s up to date.
  5. Submit Your Product Feed to Google Merchant Center: In your Google Merchant Center account, navigate to the “Products” section and select “Feeds.” Create a new feed, specify the feed type (usually “Google Shopping”), and provide the URL of your PrestaShop-generated product feed. Google will periodically fetch and update this feed.
  6. Verify and Optimize Your Product Listings: After submitting your feed, Google will review your product data for compliance with their policies. Make sure your product listings meet Google’s requirements. Optimize your product titles, descriptions, and images for better visibility in Google Shopping.
  7. Monitor and Maintain Your Listings: Regularly check your Google Merchant Center account for any issues or warnings. Keep your product data up to date, especially if you add or remove products from your PrestaShop store.
  8. Set Up Google Ads Campaigns (Optional): You can also create Google Ads campaigns to promote your products further. Google Ads allows you to set a budget, target specific keywords, and control your advertising spend.

By integrating PrestaShop with Google Merchant Center, you can increase the visibility of your products on Google and potentially drive more traffic and sales to your online store. Keep in mind that the specific steps and requirements may change over time, so it’s essential to refer to the most up-to-date documentation and guidelines provided by PrestaShop and Google for the integration process.

About zohaibk

We develop useful addons for #E-Commerce and #CRM software to provide extra features.#PrestaShop,#Magento,#SugarCRM,#Vtiger & #Android #apps
View all posts by zohaibk →